MFA Group - Your total solution for practice growth

Practice Marketing

We only work with people like you - CAs, CPAs, CGAs, CMAs, ACAs, ACCAs and similarly designated professionals around the world in public accounting firms - helping you to win more new clients, earn higher fees from your existing clients, and develop your practices in ways that provide you with both a better income and a better lifestyle.

If you just want some free tips to help you grow and maybe buy the odd ebook or two, that's fine by us. If you just want to subscribe to the industry-leading free marketing newsletter for public accounting firms (LEDGER) that we produce, that's fine too.

Our Library Of E-Books For Download


For more details, see our products page at www.marketingforaccountants.com

But if you really want to see your practice EXPLODE (well, grow substantially) then we have a genuine proven program that will help you achieve exactly that.

Whatever it is that you're looking for to help you grow your firm, we can provide a solution. You might not know what it is right now, so please take the time to really explore this and our related sites, as there is so much for you to review.

We also help 'nervous net newbies' to get their firm on the web for the first time and even have some of them selling information products on-line - making money while they sleep!

How do we do this?

By working with us, you gain access to a comprehensive range of marketing services for public accounting firms, from 'high-level' strategic planning, through to 'hands-on' practical assistance to help you win more new clients, keep the ones you already have for longer and earn a better income from them - helping you to enjoy your professional work once again.

More specifically, this includes - but is not restricted to - the following:

Developing a strategic approach to managing and marketing your firm
Developing a marketing strategy, SWOT analysis & a marketing plan for your firm
Helping you implement the marketing techniques recommended in the plan
Helping you get on the 'net, or get better results from your web site if you already have one
Providing coaching in marketing and selling skills for partners and senior staff
Designing and writing marketing materials such as brochures, adverts and web site content
Developing newsletter and e-newsletter content to generate interest in your services
Helping you provide an 'awesome client service' experience to your clients
Developing systems and techniques to generate quality referrals in volume
Receruiting the brightest and best talent to help you service your clients

Client Service

We believe that the reward for a job well done is the opportunity to do more. As creators of the 'Towards Awesome Client Service' program, you should expect nothing less from us than first class service.

Here's what a client has to say about our marketing services...

Steven M. Walker, CA BusinessWorks,
Chartered Accountants,
Calgary, Alberta, Canada.

A Client's View Of Our Services

"Steve McIntyre-Smith has an obvious deep-rooted understanding of the problems facing practitioners today, an understanding that can only come from having been there himself.

I have used Steve McIntyre-Smith at MFA as my marketing consultant for over two years now, and during this time, together, we have worked towards re-engineering the look of my business.

I first discovered Steve through his website and was very intrigued by his manual, "LOW COST HIGH IMPACT WAYS TO WIN NEW CLIENTS." I bought it 2 days after I first saw it - I knew I had to have it.

At that time, I knew I was in a rut - doing the same thing year-in and year-out. I knew I wanted to change how I operated my practice, but I wasn't sure how to go about actually doing it.

After having read through the manual I called Steve on the phone to see of he was actually "for real". He was. After speaking with him I decided to fly to Toronto to spend 4 days with him to work on my business' marketing plan.

Since then, I have been working with Steve to recreate my practice.

Becoming focused on what services I want to sell, and - just as importantly - how I want to sell them.

When I met Steve I knew that I was interested in developing a certain kind of marketing tool. I knew I wanted to put my intellect and knowledge on paper……well 2 years later and I finally got it done. Without Steve I am convinced it would never have happened.

Steve has served as a great resource with whom I can brainstorm with and he has been more than willing to help with the implementation along the way. Steve has supplied me with a great array of practical, working tools that I have added to my marketing toolbox, which were provided to me ON TIME as he promised and at a GREAT PRICE.

I have used the following services of MFA, and recommend them all:

Downloadable marketing tools
Face to face consulting
Web site production
Marketing materials - letters and brochures
Monthly e-consulting service & "brainstorming"

I recommend MarketingForAccountants whole-heartedly to all CAs and CPAs around the world, except those in Calgary!!"

- Steven M. Walker, CA, BusinessWorks Chartered Accountants (an association), Calgary, Alberta, CANADA.

Practice Structure and Leverage

Much of our consulting work looks at the structure of your practice, potential for increased leverage by better utilizing staff resources, who you are presently marketing to - and with what results, and who you should be marketing to (these are often not the same groups) for better results.

Marketing Strategy

Then, we help you to formulate an overall strategy aimed at improving the return on your investment of marketing dollars (and time), and design (usually on a tailor-made approach) practical tools to help you achieve your objectives.

Finally, we can then be retained to help you implement these new resources to work towards building the practice you really wanted to build.

We have produced a series of books based on our experiences, with detailed 'how-to' information, aimed at getting you off on the right track.

We don't pretend to have all the answers, nobody should be so misguided as to think they know it all, but we have worked in the accounting field for over 23 years now, so our president, Steve McIntyre-Smith, does have a real insight into the common problem areas that most practitioners face, having been a staff member, a partner and then a sole practitioner in public accounting himself for many years.

The Quantum Leap CD.

Our 'Quantum Leap' audio CD is one hour and 14 minutes of down-to-earth, 'real-life' examples of how Steve built his own public accounting firm, and then took it to the next level before selling it for a substantial sum.

Learn what mistakes he made, what he did right and how you can adapt his winning techniques to your own firm.

Find out why we've sold so many of these CDs with a money-back guarantee and never been asked for a refund.... it's content is powerful, interesting and guaranteed to give you some new ideas worth many times the cost of the CD.

To give you a no-cost, no-risk taste of our materials, we present two free ebooks that you can download now, without cost or obligation, to help you assess our knowledge-base and help you to determine whether you might benefit by engaging us at a later date or purchasing our new audio CD 'Quantum Leap' or some of the e-books we have published...

Enjoy our two free reports, available for downlaod at our marketing site, www.marketingforaccountants.com.

'Developing A Marketing Plan For Your Practice', and 'Everything You Need To Know Before You Get A Web Site For Your Accounting Firm', are available, free of charge, from our highly acclaimed, award winning practice marketing web site, www.marketingforaccountants.com.

Why not visit and get your own free copy today?

Newsletter.

Our free newsletter, LEDGER, is now read by over 11,000 public accounting firms around the world every month, and the complimentary comments keep coming in from readers. If you don't yet receive LEDGER, why not visit our sign up page at our marketing web site to get your own copy delivered every month while you are there? To sign up, click here.